April 12, 2022 • bachelor insider
Ally Yost Explains Why She’s Vulnerable with Her Followers, Plus: The Stressful Side of Being a Content Creator
Chatting with our favorite girlypop!
TikTok star, makeup artist, podcast host, and overall inspiring queen Ally Yost stopped by the “Bachelor Happy Hour” podcast this week for a candid conversation.
If you aren’t familiar with Ally, she has millions of followers across her social media channels and is known for everything from her incredible tutorials to her inspiring videos, which radiate positivity through the screen.
Co-hosts Michelle Young and Becca Kufrin got to talk with Ally about both the challenges and amazing parts of her career as a content creator.
Ally shared that up until more recently, she wasn’t a full-time content creator. She’s been uploading tutorials to Instagram and YouTube for years, but TikTok has really allowed her to pursue her career in social media full time.
But despite being so grateful for the work she gets to do, Ally said that she still has to step away from her phone sometimes.
The TikTok star explained, “I had this moment where I felt the most overwhelmed that I’ve ever felt. I’d never been a full-time content creator, so up until now I’d upload my tutorials on Instagram and YouTube, but it was really only when I had free time. There was still work taking me away from social media.”
Waiting for your permission to load the Instagram Media.
She continued, “Now, I have all the freedom in the world, which is amazing, but because I have all this freedom, I have to teach myself to set those boundaries and really make sure that I’m still prioritizing time away from social media. I had to step away from social media completely for a week around three weeks ago. I was just fully transparent with my audience about not feeling like myself.”
And Ally said that taking that week offline ended up being “the most alive I’ve felt in a year.”
She said she was really able to be present, sharing, “I was finally breathing and going for walks outside. I love what I do and I love to be busy all the time, so if I’m not working, I get that guilt thinking that I could be productive. So I started journaling every morning and evening, and I’ve kept with it. It’s crazy how simple little things like that you wouldn’t think would be impactful are so impactful.”
And speaking of being fully transparent with her audience, Ally spoke to Michelle and Becca about her decision to be so open and vulnerable with her followers.
Ally said that having breakdowns is part of real life and added, “It’s like that saying, ‘If you don’t see enough blank in the world, just be it.’ I don’t see enough realness and I don’t see enough mental breakdowns on the living room floor, so I’m going to do that. I know other people are feeling that way, I’m not the only one, we’ve all been there.”
And that’s why people love following Ally so much — she’s so real, and it’s truly helped so many people.
Michelle and Becca asked what it means to her to be such an authentic positive light and role model for others, and Ally said it’s why she does what she does.
“It’s honestly what makes it all worthwhile for me. At the end of the day, my one mission in life is that I make a difference in one way, shape, or form while I’m here on planet earth. If that means that I touch three people, four people, or a million people, that’s all I could ever ask for. That is 100% what keeps me going,” the makeup artist said.
Ally continued, “When you have a presence on social media, there’s a lot of opportunity for people to critique you. It’s vulnerable to put yourself out there for strangers every single day. There are so many people who know so much of my life and that can get overwhelming or even discouraging. But at the end of the day, I just thank God that I can make a difference for people even if I’ve never met them. I can touch people that I haven’t even personally met. It blows my mind. It’s the coolest thing ever. The Internet is wild!”
To hear more of Ally’s conversation with Becca and Michelle on this week’s episode of “Bachelor Happy Hour,” check out the full podcast below.