January 03, 2022 • bachelor insider
Abigail Heringer Shares Important Message About Making Social Media Content More Accessible
Spreading the word!
Bachelor Nation fans first met Abigail Heringer on Season 25 of “The Bachelor,” and she went on to find love with Noah Erb on Season 7 of “Bachelor in Paradise.”
During her time on “The Bachelor,” Abigail opened up to Matt James about her hearing loss and how she wears her cochlear implant.
Since her time on the shows, Abigail has been sharing her life with Bachelor Nation on social media, including many posts about being deaf, where she educates her hundreds of thousands of followers.
Most recently, Abigail took to Instagram to share an important tip on making content more accessible that not only is helpful for people who are hard of hearing but could also help increase social media engagement.
The Bachelor Nation star shared that she asked her non-deaf and hard of hearing followers if they are more likely to watch an Instagram story, video, or reel if they have closed captioning.
Abigail revealed that “94% said yes, so if you aren’t putting close captions on your videos, not only are you not making your content widely accessible, but you’re actually losing out on views and engagement on content that you worked really hard on.”
She went on and shared some tips, saying, “Instagram stories and TikToks can be captioned through app, but for longer videos the top recommended captioning app was Mix Captions.”
Abigail revealed why it’s so important for everyone, not just content creators, to add captions to their social media videos.
She said, “The biggest frustration that members of the deaf community want you to know is the lack of captioning on videos and captioning errors. It’s an extra step to check the captions, but it makes all the difference. It’s so important to make content widely accessible and when you add captions, you’re doing your part to help.”
The Bachelor Nation star captioned her video, writing, “Share this with someone that needs to hear this today. THANK YOU if you are currently using closed captioning on your videos!! If you’re not - it’s not too late to start! It makes your content much more accessible for a group that relies on captioning AND our hearing peers have even said they prefer captioning to none. A win win!”
A helpful tip to kick off the new year and great resolution to help make your content more accessible for everyone!
Check out Abigail’s full video below.
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